Guangzhou Fair opens in the cloud, exhibits new pattern, service new upgrade
What are the new highlights of the online exhibits of the "cloud Guangzhou" exchange? What new ways have
online investment promotion chosen? On April 17, the entire media reporter of Guangzhou daily visited the
exhibition hall of the Canton Fair and found many "new" contented work.
Through exchanges with the staff participating in the preparation and organization of the exhibition, the
reporter learned that the intelligent level of exhibits in this online Fair has been significantly improved. At the
same time, the number of products related to the concept of epidemic resistance is close to 10000. In terms of
organizing investment promotion, the fair has taken the lead in building an international new media marketing
system of "8 + 5 + 1" in response to the new form. It actively helps to attract investment through various search
engines of social media, and the comprehensive services provided are highly praised by the buyers.
Focus on new: products to improve the quality of life of the house are concerned
It is understood that affected by the epidemic, people's lifestyle and consumption habits have changed
accordingly, and the promotion of home-based and reduced aggregation lifestyle has led to many new market
trends. Among them, product intelligence has become an important breakthrough in the industry innovation. As
a well-known global trading platform, the intelligent trend of commodities displayed at the fair is also in line with
the trend of the industry. Yu Jinwen, conference forum affairs manager of the working office of China Foreign
Trade Center, told reporters that since the online fair, the number of intelligent products submitted by enterprises
has increased from over 80000 in the 127th session to nearly 110000 in the 129th session, with an average growth
rate of about 18% each.
Reporters learned that the current trend of intelligent products is on the one hand, the integration innovation
of various functions. On the other hand, it is the intelligent of traditional products, which can enhance the added
value of products through technology empowerment. "For example, a UV sterilization garbage can won the CF
award of the 2020 Canton Fair will automatically start UV antivirus after it is closed, and it will also start the anti-
virus every 4 hours." Yu told reporters that many products that are mainly focused on health and epidemic
prevention, sterilization and improving the quality of life of the house are concerned, and become the online Red
exhibition of the Guangzhou Fair on the cloud. It is understood that on the page of the Canton Fair, key words of
anti epidemic protection materials such as "masks" and "protective clothing" are input respectively, with nearly
10000 exhibits, which are quite rich in categories.
New service: VR technology keeps photos of fans participating in the meeting offline permanently
"An Indonesian fan posted a message on our social media home page saying that the best way to find the
best supplier in the world in the same place is to attend the Canton Fair." Wenchao, Commissioner for
international promotion of the International Liaison Office of China Foreign Trade Center, told reporters that many
new and old merchants have deep feelings for the fair and have high emotional identity and value for the brand
of the fair.
According to the introduction, affected by the epidemic, Canton Fair has shifted from offline to online, and
the investment promotion team is unable to go abroad to conduct face-to-face communication with the
purchaser. "But through social media, artificial intelligence and special customer service, we have achieved 24-
hour timely communication services, which are highly praised by buyers and have established long-term
emotional contact with them. For example, a purchaser in Chile has actively promoted the promotion activities of
the Canton Fair in the local area, which has led to many Chilean merchants to register for the exhibition. " Wen
Chao told reporters.
Reporters learned that the fair also used VR technology to create a virtual photo exhibition hall for the first
time, and to permanently save photos of fans participating in the meeting offline. According to staff, a Brazilian
fan will match photos of the fair with his lover and photos of a family returning to the fair. He said that the offline
Canton Fair left him many good memories. The Online Fair has expanded more business opportunities for him.
New method: Hot search list and hot topics linked to carry out topic marketing
The reporter noted that the three consecutive Online Fair has also made great innovations in investment
promotion and marketing methods. From the past, the main goal of attracting investment from offline is to
attract buyers to the meeting; to the online holding during the epidemic, the international new media marketing
system of Guangzhou Fair plays a greater role, and the main goal is to attract buyers to register and watch new
"At present, the three consecutive Online Fair is learning for us, especially the accumulation of big data,
including coverage, accuracy and quality, so that we can find buyers more accurately." Puhuichuan, deputy
director of the International Liaison Office of China Foreign Trade Center, said.
Puhuichuan told reporters that the fair has built an international new media marketing system of "8+5+1"
as early as 2014, including 8 internationally renowned social media, 5 search engines and 1 international soft
article publishing agency, covering 133 countries and regions, with nearly 2 million fans and the world's largest
influence in the industry.
It is understood that up to now, the proportion of foreign buyers who attract registration through the new
media system accounts for about 80% of the total number of new purchasers. One belt, one road and the other
RCEP countries (regions), has attracted over 80% of the new buyers, attracting new buyers.
"In marketing, we first used the method of linking hot search list and hot topics to carry out topic
marketing. Only one country in Malaysia, the topic reading volume on the opening day exceeded 4million."
Wenchao, Commissioner of international promotion affairs of the International Liaison Department of China
Foreign Trade Center, told reporters that at this fair, the investment promotion team personally went to the front
to become "Internet red", and used 8 languages to explain the registration and exhibition strategy vividly to more
than 200 countries around the world. Up to now, the number of guided video viewing has exceeded 1.4 million.
Up to now, the proportion of overseas buyers who are attracted to register through the new media system
accounts for about 80% of the total number of new purchasers.
Since the fair, the number of intelligent products submitted by enterprises has increased from over 80000
in the 127th session to nearly 110000 in the 129th session, with an average growth rate of about 18% per session.
Through social media, artificial intelligence and special customer service, the Online Fair has realized 24-
hour timely communication services.
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