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The Canton Fair is the oldest trade fair in my country and plays an important role in promoting global trade. Affected by the new coronary pneumonia epidemic, the 127th Canton Fair will be held online from June 15-24, enabling Chinese and foreign merchants to place orders and do business without leaving the house. Hangzhou Kanglefu Home Textile Co., Ltd. is also actively preparing for the exhibition, attracting new customers and winning new orders through online display, and promoting the steady growth of total foreign trade exports.
In the product showroom of Hangzhou Kangle Fu Home Textile Co., Ltd., the person in charge of the company is conducting a live video marketing drill to prepare for the upcoming Canton Fair online. Hangzhou Kanglefu Home Textile Co., Ltd. was established in 2011. It mainly produces sand releases and curtain fabrics. 90% of its products are exported to Asia, North America, the Middle East and other markets. In 2019, the export volume of enterprises reached 45 million US dollars. Affected by the new Coronary Pneumonia epidemic, the company's foreign trade orders have dropped significantly this year, a 10% drop compared to the same period last year. The person in charge of the enterprise hopes to change the decline in exports through this online Canton Fair. They specially developed new products such as new velvet and functional fabrics, hoping to attract new customers and increase export orders through new product promotion.
The 127th Canton Fair Innovation proposed to replace the physical exhibition with an online exhibition, which is not only a pragmatic measure to deal with the epidemic, but also a major measure for innovative development. This online Canton Fair will mainly include three parts: online display and docking platform, cross-border e-commerce zone, and live marketing services, and continue to leverage the advantages of the trade show. Mainly B2B, taking into account some B2C platforms, creating a 10X24-hour online foreign trade platform, providing online promotion, supply and procurement docking, online negotiation and other services for exhibitors and buyers, so that Chinese and foreign merchants can place orders and do business without leaving the house .
Add: Building 3, No. 488-1, Donghu North Road, Donghu street, Linping District, Hangzhou City, Zhejiang Province